CONGRATULATIONS! You are a unique individual that started a BIZ! That is pretty AMAZING and you are a RISK Taker...more than you know. You think lots of people do, but not everyone says YES to changing their futures and others futures (as you may notice when you try to talk to family and friends about your biz). YOU have the tools to help TRANSFORM LIVES...Let that sink in...you help other Women change theri lives...now how do you feel about yourself and your biz...am I right?!
When I started out in biz, people weren't doing online, and they were all about a 9-5 life security job, now I see those same folks trying to do an online biz. Don't be discouraged though if you are not where you want to be... I am here to tell you to stick with it as it will work you just have to fine tune your biz all the time until you make it work.
Here are some ideas to help you on your successful journey! Lets dive in...
Lets talk Marketing for your FABulous Biz...starting with WHY + WHO...
Figure out your WHY and the best type of BIZ for you:
WHY do you have a BIZ? What was it that initially made you say yes to an opportunity? ie was it money, more time freedom with family/friends, to pay off a bill, to put your kid through college?
Spend some time figuring out your why...as its in the why that will help you when things get tough...its the thing that keeps you going ie. I need to do my biz to support my family...great reason why!
What type of BIZ do you have? if its beauty and wellness, is it the right fit for you? Do you love your products? Do you love the company? Maybe you just stumbeled into it and its not the right fit. Good to find the right one as you are spending time growing it. There are so many options out there its ok to have more than one!
Spend some time writing out what will make you stand out from the crowd. What type of skills do you have to help you grow your biz? ie are you an Esthetician, make up artist, do you have a biz background? USE your skills to help you stand out!
Who is your niche/who are you marketing products/services to?:
Whats your niche/who are you marketing to? Your niche is the community/people you want to market your products to. Get as specific as possible so you will reach them
Create a vision of the person you are selling to. ie who is it? female, 35-45, has kids, family is important, has pets, loves working out, etc. Get as specific as possible that way you know what to write and the style of the posts to market to them.
It can't be everyone as not all products are suitable for everyone. Maybe start with a niche that is most like you afterall you know what you like, right?!, so why not start there. Think about what you want, what you need. it will make your posts easier for you!
What you need to STAND OUT in YOUR Online BIZ:
To stand out above the noise (crowds) with a Recognizable Brand
Content Posts that grab attention, new buyers atnd potential team mates
Social links: Page (super important to grab new leads), Group to promote, build up friendships (potential buyers/teammates), and to network with other FAB BOSSES!
Sales Funnels that direct buyers into your community and get you paid!
FREEBIES/Lead Magnets that will help you get NEW Customers and Teammates!
Websites and blogs help you build your authority and make you look professional
Recognizable Brand:
We need to brand ourselves...all the big companies do it...so why don't you?
Creating a brand is unique to you, creative and helps you get your fabulous message across. This it the FUN part of the biz...so embrace it!
Use your own logo (it can just be a fancy way of showing off your name, and/or make a logo for your Brand Name ie. Fearless Females!)
Use 2-3 colours and 2 Fonts to keep things simple. These should be used across all your media to keep it conistent and recognizable!
Content Posts:
Who are your posts for? What is your actual niche? Don't skip this Super Important step!
Sales posts ideas that will grab their attention
Posts can be: Your story to inspire them, Testimonials for your products and for you, a FABulous Sale, Product info, Healthy living tips, Lead Magnets/Freebies to get folks to join and follow you! Possibilities are endless on posts...need help with this reach out to me!!
Sales Funnels:
Why you need to create an irristable sales funnel that will help you grow your audience
Sales funnels help the potential client buy from you, it leads them through an easy process that you can set up to help guide them without having to hold their hand...it helps you automate
When you automate you save time and money!
Walk me through your sales funnel...how do you sell your products...maybe there is a change that we can fine tune
Why FREEBIES work...
Creating your own irristable freebie offer...why it will get you more clients and sales!
Freebies/lead magnets are designed to grab the clients atttention (whats in it for them...giving them something) in exchange for an email or them joining your group therefore building your audience!
Why you need to build an Email list...
This helps you grow your audience
Present offers directly to them
Helps you grow your business faster
Gives you an other option beside socials ie facebook!
Why Websites and blogs work...
Take some minutes to set this up...it will save you the headaches and time down the road!
Websites and blogs help build your credibility online
It helps you meet folks that aren't on your facebook etc
It creates knowledge and helps people
YOU are not alone on this FABulous Journey, feel free to reachout if you need an audit on your socials. I am here to help, In health and happiness XO AJ...
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