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Writer's pictureA.J. Michiels

Stopping the scroll! How to get people "hooked", by AJ Michiels

So how do we get people to stop and look at our posts?! This is the question on everyone's minds. The solution is to use a "Hook"...tagline, headline to catch your IDEAL Client's eye. What can we say that will stop the scroll and get them to look at our post?? Here are some tips that experts are using online to get attention...and ultimately sales.


“Stop the Scroll!” Hooks here is the simple formula to get them interested: ● Ask a question ● Make a bold statement ● Sweep into a story


By using "Hooks" they can draw your client into the conversation. Use ones that tug at the heartstrings, relate to their painpoint to ultimately "solve" their problem.


Here are some suggestions:


● If you want to _____, this is the #1 thing you need to do today

● If you’re struggling with _____ …then you need to hear this

● If you’re focused on _____ …then you know how important it is to _____

● Here’s a _____ secret you need to know

● Here are the 7 ways to _____

● _____ is a game-changer!


Let's apply this to your DS Biz...


● If you want to lose weight, this is the #1 thing you need to do today!

● If you’re struggling with acne …then you need to hear this!

● If you’re focused on your dry skin …then you know how important it is to exfoliate.

● Here’s a Expert Makeup Artist Secret you need to know

● Here are the 7 ways to Create the Perfect SPAHH Day!!

● This Skin Care Regime is a game-changer!


Happy Posting!! Keep in mind what season you are in. It's Spring so we are in Bridal Season and Mother's Day. Clients are focused on gift giving, skin care, and weightloss..Beach Season is around the corner!! Make your posts and you Stand out!! XO AJ


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